Amazon Ads
Management

Amazon buyers already know what they want. They have a saved payment method and they are ready to buy. The question is just whether your listing shows up before your competitor's does.

SP, SB, SD, and DSP. Each one has a different job and they work best when the structure reflects that. Sponsored Products is where most of the revenue comes from. Sponsored Brands is how you defend your category and own the top of search. They are not interchangeable and they should not be managed like they are.

Sponsored Products

We build SP campaigns in a tiered structure: exact match campaigns for your highest-converting known keywords, phrase match for qualified expansion, and broad match auto campaigns to mine for new search term data. We review search term reports weekly and move converting terms up into exact match campaigns while negative-matching irrelevant queries. This discipline alone typically reduces wasted spend by 20 to 30% within the first 60 days.

Helium 10 and Keyword Research

Our Amazon keyword research is powered by Helium 10, which gives us precise search volume data, competitor keyword exposure, and organic rank tracking that Amazon's own tools cannot provide.

ACOS and TACOS Optimization

We target ACOS at the product level, every ASIN has its own target based on margin, price point, and where it is in its lifecycle. TACOS, Total Advertising Cost of Sales, is the metric that tells you whether your advertising is actually building your business or just buying sales.

Amazon Advertising Services