Amazon Advertising Done Properly

Full-Stack Amazon Management

The BAZ Strategy Value Loop: advertising drives sales velocity, which builds organic rank, which reduces ad dependency over time.

How We Approach Amazon Advertising

Sponsored Products

Sponsored Products are the foundation of every Amazon advertising account. They appear directly in search results and on product detail pages when shoppers search for terms you are targeting.

We build SP campaigns with tight keyword grouping, separated exact, phrase, and broad match campaign types, and a real negative keyword list from day one.

Most Amazon accounts we audit have all three match types mixed together in the same campaign with no negatives, which makes it impossible to control spend or measure what is actually working.

Helium 10 Keyword Research

Every campaign we build starts with Helium 10 research. Cerebro reverse ASIN lookup shows exactly what your best competitors rank for organically and at what volume. Magnet finds opportunity keywords your competitors have not fully captured.

The output is a tiered keyword list that informs both your advertising targeting and your listing copy, so the same research supports both your paid and organic strategy.

Listing SEO and A+ Content

Amazon Listing SEO and A+ Content: how title, bullets, backend keywords, and enhanced content work together to boost conversion rate and organic ranking.

ACOS and TACOS Optimization

We track both ACOS and TACOS as separate but related metrics. ACOS is used for campaign-level optimization, identifying which keywords and ad groups are producing efficient returns. TACOS is used to evaluate whether the total advertising investment is building a healthy organic position over time.

The goal is a declining TACOS as organic rank improves, meaning advertising is earning its return through both direct sales and organic momentum. Learn more about ACOS vs TACOS.

Sponsored Brands and DSP

Sponsored Brands run banner-style ads at the top of search results, showing your brand logo, a custom headline, and multiple products. They are most effective for brands with more than one product and a catalog worth showcasing.

Amazon DSP extends reach with display and video ads both on and off Amazon, using Amazon's first-party purchase data for targeting. DSP is appropriate for brands at scale with dedicated budgets for upper-funnel awareness. Read more about Amazon DSP.