Amazon Advertising
Done Properly

Full-Stack Amazon Management

Amazon is the world's largest product search engine. Winning on it requires more than running Sponsored Products campaigns. It requires a strategy that treats advertising and organic ranking as connected systems rather than separate channels, because they are.

The advertising you run builds sales velocity, which builds organic rank, which reduces your dependence on advertising over time. That is how TACOS improves and how an Amazon brand becomes profitable at scale.

Baz Strategy manages Amazon ad accounts with Helium 10 keyword research, competitor tracking, and listing optimization built into the process from the start, not added later as an afterthought.

How We Approach Amazon Advertising

Sponsored Products

Sponsored Products are the foundation of every Amazon advertising account. They appear directly in search results and on product detail pages when shoppers search for terms you are targeting.

We build SP campaigns with tight keyword grouping, separated exact, phrase, and broad match campaign types, and a real negative keyword list from day one.

Most Amazon accounts we audit have all three match types mixed together in the same campaign with no negatives, which makes it impossible to control spend or measure what is actually working.

Helium 10 Keyword Research

Every campaign we build starts with Helium 10 research. Cerebro reverse ASIN lookup shows exactly what your best competitors rank for organically and at what volume. Magnet finds opportunity keywords your competitors have not fully captured.

The output is a tiered keyword list that informs both your advertising targeting and your listing copy, so the same research supports both your paid and organic strategy.

Listing SEO and A+ Content

Your listing is both a conversion tool and an organic ranking signal.

A title that includes the right keywords in the right order, bullet points that cover secondary keywords while addressing buyer objections, and backend search terms that capture the full keyword set are all factors in where your listing appears in organic results.

A+ Content improves conversion rate, which improves organic ranking, which reduces how much advertising is needed to maintain visibility. We handle listing copy as part of the Amazon engagement, not as a separate service.

ACOS and TACOS Optimization

We track both ACOS and TACOS as separate but related metrics. ACOS is used for campaign-level optimization, identifying which keywords and ad groups are producing efficient returns. TACOS is used to evaluate whether the total advertising investment is building a healthy organic position over time.

The goal is a declining TACOS as organic rank improves, meaning advertising is earning its return through both direct sales and organic momentum. Learn more about ACOS vs TACOS.

Sponsored Brands and DSP

Sponsored Brands run banner-style ads at the top of search results, showing your brand logo, a custom headline, and multiple products. They are most effective for brands with more than one product and a catalog worth showcasing.

Amazon DSP extends reach with display and video ads both on and off Amazon, using Amazon's first-party purchase data for targeting. DSP is appropriate for brands at scale with dedicated budgets for upper-funnel awareness. Read more about Amazon DSP.