Meta Advertising

Facebook & Meta Ads Done Properly

Facebook, Instagram, Reels, and social strategy run as one connected system. The deepest targeting in digital, with creative that actually converts.

One Platform, Billions of Buyers, Done Right

The Connected Meta Engine: strategy, creative, audiences, and tracking managed as one system, not fragmented tactics.

Everything We Do Across Meta

Social Media Strategy

Before the ad spend, there is the brand. We build the organic presence, positioning, and content strategy that make your paid campaigns work harder, because a credible profile converts paid traffic far better than an empty one.

See our full approach on the Social Media Strategy page.

Facebook Ads

Facebook still has the deepest targeting data and widest reach in digital. We build full-funnel campaigns with audiences from your own customer data, structured testing, and proper tracking, the workhorse of paid social run the right way.

Full details on the Facebook Ads page.

Instagram Ads

Instagram is where visual brands win. We build Reels, Stories, and feed campaigns native to the platform, with Shopping integration for e-commerce, all managed in the same system as your Facebook spend.

Full details on the Instagram Ads page.

Facebook Video and Reels

Short-form video is the highest-performing creative format on Meta right now. We build Reels and video ad creative designed to stop the scroll and drive action, the single biggest lever on Meta performance today.

Full details on the Facebook Video Reels page.

Retargeting

Most of the people who engage with your ads do not convert on the first touch. We build retargeting campaigns with intent-based segmentation and dynamic product ads that bring those warm audiences back, one of the highest-returning pieces of any Meta strategy.

Full details on the Retargeting page.

Why Meta Works as One System

Facebook and Instagram share one ad platform, one pixel, and one audience engine. Run them separately and you waste budget on overlap and miss the placements that perform. Run them together, with strong video creative and audiences built from real data, and Meta becomes one of the most reliable growth channels a business can have.

Meta advertising at Baz Strategy is also supported by AI tool integration for creative testing, audience analysis, and performance reporting.

What's Included

Full Meta account audit

Facebook campaign management

Instagram campaign management

Reels and video ad creative

Social media strategy

Custom and lookalike audiences

Meta Pixel and Conversions API

Full-funnel structure

Retargeting campaigns

Creative testing process

Conversion tracking via GA4

Monthly performance report

Common Questions

What is the difference between this and the Meta Ads page under PPC Services?+

This is the top-level hub for everything we do across Facebook and Instagram, with dedicated pages for each piece. The Meta Ads page under PPC Services is a focused overview of paid Meta campaigns. This page connects the full picture, organic strategy, Facebook, Instagram, and video, into one coordinated approach.

Do I have to run both Facebook and Instagram?+

No, but they share one ad system, so running them together usually performs better and costs less than running either alone. We let budget flow to whichever placement delivers, with creative tuned for each. We will recommend the right mix for your business during the audit.

What makes Meta worth it over other platforms?+

Reach and targeting. Meta has the deepest audience data and widest reach of any ad platform, spanning nearly every demographic. The catch is it punishes lazy setup. Done properly, with funnel structure, audiences from your data, and strong video creative, it is one of the most reliable paid channels available.

How is creative handled?+

Creative is the most important factor on Meta today. The algorithm finds the audience; your creative decides whether they act. We run a structured creative testing process, with a heavy emphasis on short-form video and Reels, to find the winners and scale them.

Let's Build Your Meta Engine.

Free Meta ads audit with every estimate. No obligation.

Get a Free Estimate