TikTok Ads
Management

TikTok has over 1 billion active users spending an average of 95 minutes per day on the platform. TikTok's algorithm-driven feed delivers content and advertising to users based on interest and engagement rather than who they follow. This means a brand with zero TikTok following can reach millions of highly targeted users with a single well-built ad campaign.

40% of TikTok users are 30 or older. The platform matured and a lot of advertisers still have not caught up to that. For a brand with a visual product or a strong story to tell, TikTok is one of the few places where the reach is still disproportionate to the cost.

Creative Is Everything on TikTok

On TikTok, the creative does not support the ad, it IS the ad. Users make an instant decision to swipe or watch based entirely on the first 1 to 3 seconds of your video. Native-feeling content that looks like organic TikTok outperforms polished commercial creative almost every time.

We develop TikTok ad concepts built around proven content frameworks, write scripts and creative briefs designed to produce content that feels native to the platform, then test multiple concepts simultaneously and scale what performs.

TikTok Shop and Product Discovery

TikTok Shop has turned TikTok from a discovery platform into a purchase platform. Users can now buy products directly within TikTok from in-feed ads with shop tabs, LIVE shopping events, and product showcases on brand profiles. For e-commerce brands with the right product, TikTok Shop combined with paid traffic through Spark Ads and Video Shopping Ads creates a full acquisition funnel entirely within TikTok.

TikTok Ads Services