Google Ads Management

Google Ads can be the best thing you ever spent money on, or a slow drain you stop checking because the numbers are uncomfortable. The difference is almost never budget.

Baz Strategy has built Google Ads accounts for local roofers and pool installers, national e-commerce brands, and everything in between. A good account has tight ad groups, a real negative keyword list, and conversion tracking that tells you what actually happened after the click.

Google Search Campaigns

Tight ad groups where the keyword, ad, and landing page all match the same intent. A negative keyword list built before the campaign spends a dollar. Weekly search term reports to find what people are actually typing. Match types used deliberately, not by default. Most accounts skip most of this.

Performance Max Campaigns

PMAX is powerful when you give it the right inputs. One headline and a logo is not an asset group. You need varied creative, real audience signals from your actual customers, and brand exclusions so it is not just cannibalizing your existing branded search traffic.

Google Shopping vs Performance Max: when to use each, what each controls, and how to structure them together without cannibalizing your own results.

Google Shopping Campaigns

For e-commerce brands, Google Shopping is often the single highest-returning campaign in the account. Shopping ads show your product image, title, price, and store name directly in search results, pre-qualifying every click. The conversion rate on Shopping traffic is typically 2 to 4x higher than standard search clicks.

Google Ads Services