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Paid Search

Meta Ads Management

Facebook and Instagram advertising built for the full funnel, from cold audience prospecting to dynamic retargeting that closes the sale.

Infographic: Meta Advertising Strategy – The wrong Paid Search Mindset vs The Discovery Advertising Approach with three core pillars: Clear Funnel Separation, Audience Segmentation & Anti-Cannibalization, and Rigorous Creative Testing. Built for discovery behavior on Meta.

Discovery advertising vs paid search mindset: the funnel separation, audience strategy, and creative testing that make Meta work.

Prospecting and Finding New Customers

Interest targeting is a starting point, not a strategy. A 1% lookalike of your top buyers consistently beats most interest-based audiences, and most businesses have that data sitting in their email platform unused.

Retargeting and Closing the Loop

We build retargeting campaigns targeting everyone who visited your site, viewed specific products, added to cart, initiated checkout, or engaged with your Instagram content, segmented into separate ad sets so each audience sees messaging matched to exactly where they dropped off. Learn more on our dedicated Retargeting page.

For e-commerce brands, dynamic product ads automatically show each visitor the exact products they viewed or added to cart, pulling directly from your product catalog.

Facebook and Meta Ads full-funnel retargeting strategy from cold audiences to dynamic product ads

The full Meta funnel: cold audience prospecting, warm retargeting, and dynamic product ads that close sales.

Meta Ads Services

Facebook and Instagram campaign build
Audience research and targeting
Lookalike audience creation
Dynamic product ads (DPA)
Full-funnel retargeting setup
Creative strategy and direction
A/B testing framework
Meta Pixel and Conversions API setup

What's Included

Account audit and strategy
Campaign architecture build
Audience research and setup
Ad copy and creative direction
Pixel and Conversions API setup
Catalog and DPA setup
Creative testing framework
Budget and bid management
Retargeting audience builds
Monthly performance reporting
Further Reading

Meta Ads Topics In Depth

Campaign Structure
How to Structure a Meta Ads Campaign for a Local Business
Tracking
What Is Meta Pixel and Why Does It Matter?
Targeting
How Does Meta Ads Targeting Work Today?

Frequently Asked Questions

Google Ads captures intent. The person is actively searching right now. Meta Ads builds awareness. You are reaching people who fit your customer profile before they are actively looking.

Home renovation, real estate, restaurants, Shore rental properties, and e-commerce brands with a clear target customer all tend to see strong results on Meta.

Let's Build Your Meta Funnel.

Free account audit and strategy session with every estimate.

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