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Paid Search

Meta Ads
Management

Facebook and Instagram advertising built for the full funnel, from cold audience prospecting to dynamic retargeting that closes the sale.

Meta is not search. You are not catching someone mid-intent. You are showing up in their feed and convincing them to care about something they were not looking for two seconds ago. That requires a different kind of thinking than paid search and a very different approach to creative.

A Meta account that works has clear funnel separation, audiences that do not overlap and cannibalize each other, and a real creative testing process. Not boosted posts. Not one ad set running for six months with no changes.

Prospecting and Finding New Customers

Interest targeting is a starting point, not a strategy. The real audience work is in your customer lists. A 1% lookalike of your top buyers consistently beats most interest-based audiences, and most businesses have that data sitting in their email platform unused.

Retargeting and Closing the Loop

We build retargeting campaigns targeting everyone who visited your site, viewed specific products, added to cart, initiated checkout, or engaged with your Instagram content, segmented into separate ad sets so each audience sees messaging matched to exactly where they dropped off.

For e-commerce brands, dynamic product ads automatically show each visitor the exact products they viewed or added to cart, pulling directly from your product catalog.

Meta Ads Services

Facebook and Instagram campaign build
Audience research and targeting
Lookalike audience creation
Dynamic product ads (DPA)
Full-funnel retargeting setup
Creative strategy and direction
A/B testing framework
Meta Pixel and Conversions API setup

What's Included

Account audit and strategy
Campaign architecture build
Audience research and setup
Ad copy and creative direction
Pixel and Conversions API setup
Catalog and DPA setup
Creative testing framework
Budget and bid management
Retargeting audience builds
Monthly performance reporting
Further Reading

Meta Ads Topics In Depth

Campaign Structure
How to Structure a Meta Ads Campaign for a Local Business
Tracking
What Is Meta Pixel and Why Does It Matter?
Targeting
How Does Meta Ads Targeting Work Today?

Frequently Asked Questions

How is Meta Ads different from Google Ads? +

Google Ads captures intent. The person is actively searching right now. Meta Ads builds awareness. You are reaching people who fit your customer profile before they are actively looking.

What businesses do well with Meta Ads? +

Home renovation, real estate, restaurants, Shore rental properties, and e-commerce brands with a clear target customer all tend to see strong results on Meta.

Let's Build Your Meta Funnel.

Free account audit and strategy session with every estimate.

Get a Free Estimate