E-Commerce Marketing
Across Every Platform

Multi-Channel E-Commerce Advertising

Running one e-commerce channel is manageable. Running four or five well is where most brands fall apart. Different bidding logic, different creative requirements, different attribution windows. We have been doing this long enough to know which mistakes are the expensive ones.

The goal is not to run each platform separately and hope they add up. Each channel should be doing what it is actually good at. Google Shopping for high-intent buyers. Meta for discovery and retargeting. Amazon for marketplace purchase intent. They work better together than any of them work alone.

Google Shopping strategy across Search, Display, and Performance Max.

The Channels We Manage

Google Shopping and Performance Max

For most e-commerce brands, Google Shopping is the single highest-returning paid channel. Shopping ads show your product image, title, price, and store name directly in search results, pre-qualifying every click.

We build Standard Shopping campaigns alongside Performance Max, optimize your product feed, and segment campaigns by margin and performance so budget concentrates where it earns the most.

Amazon Sponsored Products and DSP

Amazon search intent is the highest in e-commerce. Buyers are on the platform with a saved payment method and a purchase decision already forming. Sponsored Products campaigns get your listing in front of those buyers at exactly the right moment.

We build campaigns with tight keyword targeting, a real negative keyword list, and ACOS targets calibrated to your actual margins, not industry averages. For brands ready to scale, Amazon DSP extends reach to audiences off the platform.

Meta Dynamic Product Ads

Meta DPAs automatically show each visitor the exact products they viewed or added to cart. We structure campaigns with clearly separated prospecting, warm audience, and hot audience ad sets so budget is allocated correctly across each funnel stage.

Cold audiences for awareness and new customer acquisition. Warm and hot audiences for retargeting and conversion. The creative strategy and the targeting strategy work together, not independently.

eBay Promoted Listings

eBay is still one of the largest e-commerce marketplaces in the world and its advertising is underused by most sellers. Promoted Listings Standard charges you only when a sale happens through the ad, which makes it one of the lowest-risk paid placements in e-commerce.

Promoted Listings Advanced gives you keyword-level control similar to Google Shopping. For brands already selling on eBay, ignoring the ad platform is leaving sales on the table.

TikTok Shopping Ads

TikTok is no longer just a brand awareness channel. TikTok Shop integration allows users to purchase directly in the app, and In-Feed ads with product links drive measurable e-commerce revenue for brands with visual products.

For product categories where a short demonstration or before-and-after converts better than a static image, TikTok is worth testing as a lower-CPC complement to Meta.

Microsoft Bing Shopping

Bing Shopping runs on the same product feed as Google Shopping, which means the marginal cost to add it is low.

The CPC is consistently 20 to 40 percent below Google for most product categories, and the demographic skew toward older, higher-income buyers makes it a strong addition for home goods, tools, health products, and premium consumer items.

If your Google Shopping campaigns are profitable, adding Bing is an afternoon of setup with months of incremental return.

Product Feed Optimization

Every Google Shopping, Bing Shopping, and Meta dynamic product ad campaign runs on your product feed, and the quality of that feed directly determines how well your ads perform. Most brands are running campaigns on feeds with vague product titles, missing GTINs, and incorrect categories.

We audit and optimize your product titles, descriptions, categories, GTINs, and custom labels so every platform has the exact data it needs to match your products to the right searches.

E-commerce campaigns at Baz Strategy are also supported by AI tool integration for product feed optimization, competitor analysis, and performance reporting across all channels.