eBay Ads
Management

eBay does not get talked about much because it is not Amazon. That is part of what makes it interesting. Less competition, lower ad costs, and 130 million active buyers who are often there specifically because they did not find what they wanted on Amazon.

Baz Strategy brings the same performance marketing discipline to eBay advertising that we apply to Amazon and Google, systematic campaign structure, regular optimization, and reporting tied to actual business outcomes like revenue and return on ad spend.

Promoted Listings Standard

Promoted Listings Standard puts your listings in premium positions across eBay search results and product pages. The key difference from Google or Amazon: you only pay the ad fee when a buyer purchases within 30 days of clicking your promoted listing. There is no click cost if the click does not lead to a sale, which makes PLS one of the most capital-efficient ad formats in e-commerce.

We analyze your category competition, eBay's suggested rates, and your margin structure to set rates that maximize visibility without sacrificing profitability.

Promoted Listings Advanced

Promoted Listings Advanced is eBay's keyword-based campaign format, similar to Google Search in structure. PLA gives you more control over which searches trigger your ads and placement at the very top of search results above standard PLS ads.

eBay Advertising Services