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Paid Search Management

PPC & Paid Search
For NJ Businesses

Baz Strategy manages paid search campaigns across every major platform. Google, Meta, Amazon, Bing, TikTok, Reddit, and eBay. Nearly 2 decades of experience. Based in Margate, NJ.

Every Major Paid Search Platform

Most agencies specialize in one or two channels. Baz Strategy manages the full paid search stack, which means your campaigns across Google, Meta, Amazon, and every other platform are built with a unified strategy rather than siloed approaches that compete with each other for budget and attribution.

The foundation of every paid search engagement is the same regardless of platform: proper campaign structure, conversion tracking that captures what actually matters, a negative keyword list that prevents wasted spend, and ongoing optimization based on real data. Those fundamentals applied consistently across channels are what produce results that compound over time.

Google Ads

Search, Shopping, Performance Max, and Display. Built for home service businesses and e-commerce brands. Proper ad group structure, match type strategy, and conversion tracking from day one. Learn more about Google Ads management.

Meta Ads

Facebook and Instagram advertising for local businesses and national e-commerce brands. Full-funnel strategy from cold audience prospecting through dynamic product retargeting. Learn more about Meta Ads management.

Amazon Ads

Sponsored Products, Sponsored Brands, and DSP for Amazon sellers. ACOS and TACOS optimization with Helium 10 keyword research. Learn more about Amazon Ads management.

Microsoft Bing Ads

Lower CPC, strong demographic targeting, and Bing Shopping for e-commerce brands. A high-return addition to any Google Ads account. Learn more about Bing Ads management.

TikTok, Reddit & eBay Ads

TikTok Ads and TikTok Shop for product brands with a visual story. Reddit Ads for niche audiences. eBay Promoted Listings for multi-channel e-commerce sellers. TikTok Ads · Reddit Ads · eBay Ads.

What Paid Search Includes

Platform audit and account restructure
Campaign build across chosen platforms
Keyword research and match type strategy
Ad copywriting and A/B testing
Negative keyword list build and maintenance
Conversion tracking via GA4
Weekly search term review
Bid strategy and budget optimization
Monthly performance report

PPC Questions

What paid search platforms does Baz Strategy manage?+
Google Ads, Meta Ads, Amazon Sponsored Products, Microsoft Bing Ads, TikTok Ads, Reddit Ads, and eBay Promoted Listings. The right combination depends on your business type, budget, and goals.
Do you manage paid search for local NJ businesses?+
Yes. Baz Strategy is based in Margate, NJ and manages paid search for home service businesses, restaurants, retailers, and other local businesses across South Jersey and the Shore market.
How much should I budget for paid search?+
It depends on your market, competition, and goals. For most local Shore-area service businesses, a starting budget of $500 to $1,500 per month in ad spend produces enough data to optimize from. E-commerce campaigns typically require higher budgets depending on product margins and the number of platforms.
Do you require long-term contracts?+
No. We work on a month-to-month basis. The results should be the reason you stay, not a contract.

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