Can I just do Google Shopping, or should I do Bing Shopping as well?
Google Shopping is where most e-commerce brands start, and for good reason. The volume is there, the intent is high, and the conversion rates on Sh...
Digital Marketing
The Baz Strategy
Blog
68 posts on paid search, SEO, and e-commerce advertising. Sorted by date, newest first.
01
April 22, 2026
Bing
02
Do I need Sponsored Brands and Sponsored Display or just Sponsored Products?
Sponsored Products should come first, always. These are the ads that appear directly in Amazon search results when someone searches for your produc...
April 17, 2026
Strategy
03
Do You Manage E-Commerce Advertising Across Multiple Platforms?
Yes. Most e-commerce brands need more than one platform to hit revenue goals without over-relying on a single channel.
April 05, 2026
E-Commerce
04
Does Baz Strategy Use AI to Write Ad Copy?
Yes, AI tools are part of the process at Baz Strategy. But the answer needs more context than a yes or no, because how AI is used matters as much a...
March 29, 2026
About
05
Do you work with clients outside of New Jersey?
Yes. The business is based in Margate, New Jersey, but most clients are not local.
March 27, 2026
About
06
Does Paid Search Advertising Hurt My SEO?
Running paid search has zero negative effect on your organic search rankings. Google operates these as completely separate systems.
March 26, 2026
SEO
07
GA4 Tracks Almost Nothing Useful Out of the Box. Here Is What to Set Up First.
When you install GA4 with the standard tag and do nothing else, you can see how many people visited your site, roughly where they came from, and wh...
March 22, 2026
Analytics
08
How Do Backlinks Affect SEO Rankings?
A backlink is a link from another website pointing to yours. Google treats these as votes of credibility. When a reputable, relevant website links ...
February 20, 2026
SEO
09
How do I get started?
The first step is a free estimate call. There is no form to fill out, no lengthy intake questionnaire, and no sales deck waiting for you.
February 13, 2026
About
10
How Do I Know If My Google Ads Are Working?
If you are a local service business, Google Ads is working when you are getting qualified phone calls and form fills at a cost that makes sense for...
February 12, 2026
Google Ads
11
How do I know which e-commerce channels are right for my product?
The right starting point is always where your buyers already are. If your product is a commodity or a well-known brand category, Google Shopping an...
February 10, 2026
E-Commerce
12
How Does AI Improve Google Ads Management?
The most time-consuming parts of Google Ads management are also the most repetitive. Reviewing search term reports to find irrelevant queries. Iden...
January 14, 2026
Google Ads
13
How Does Amazon Organic Ranking Work?
Amazon's search algorithm, currently referred to as A10, determines which products appear in organic search results and in what order when a shoppe...
January 09, 2026
Amazon
14
How Does Google Ads Bidding Strategy Work?
Google Ads bidding strategy determines how Google spends your budget in each auction.
December 23, 2025
Google Ads
15
How Does Google Business Profile Affect Local SEO Rankings?
Google Business Profile is the most important factor in local search rankings, specifically for the map pack, which is the set of three businesses ...
December 14, 2025
SEO
16
How does Google decide what to rank first?
Google's ranking system processes hundreds of signals but the most important cluster into three categories. Relevance means your page actually cove...
November 23, 2025
SEO
17
How Does Meta Ads Targeting Work?
Meta Ads targeting works by matching your ads to people based on their interests, behaviors, demographics, and their relationship to your business.
November 07, 2025
Meta
18
How Does Reddit Ads Targeting Work?
Reddit Ads targeting works fundamentally differently from Google, Meta, or any other major ad platform.
October 28, 2025
Reddit
19
How Does My Social Media Presence Factor Into SEO?
Google has confirmed that social media signals like likes, shares, and follower counts are not direct ranking factors. Your Facebook engagement doe...
October 12, 2025
SEO
20
How Home Service Businesses Can Use Performance Max Without Losing Control of Their Budget
Performance Max is Google's all-in-one campaign type that runs across Search, Display, YouTube, Gmail, Maps, and Discover simultaneously. For home ...
September 28, 2025
Google Ads
21
How important are reviews for e-commerce products?
On Amazon, reviews are a direct ranking signal. The A9 algorithm that determines search placement weighs conversion rate heavily, and conversion ra...
September 23, 2025
E-Commerce
22
How Important Is the Product Feed for Google Shopping Performance?
The product feed is the single most important variable in Google Shopping performance, and it is the one most brands never touch after the initial ...
August 21, 2025
E-Commerce
23
How long does it take to see results from Google Ads?
You will start seeing clicks and traffic within 24 hours of launching a Google Ads campaign. Whether those clicks convert into leads or sales takes...
August 07, 2025
Google Ads
24
How long does SEO take to work?
SEO results show up in stages, not all at once. Technical fixes like improving site speed, fixing broken internal links, and cleaning up indexation...
July 30, 2025
SEO
25
How much does it cost to work with Baz Strategy?
The pricing model is a flat monthly fee based on the scope of work, not a percentage of your ad spend. No hidden setup charges, no separate billing...
July 27, 2025
About
26
How to Improve Your Amazon Listing Ranking
Amazon's A9 search algorithm ranks listings based primarily on two factors: relevance and performance. Relevance is determined by how well your lis...
July 17, 2025
Amazon
27
How to Structure a Meta Ads Campaign for a Local Business
The most common Meta Ads mistake local businesses make is running a single campaign targeting everyone in a radius around their location and expect...
July 13, 2025
Meta
28
Is AI Replacing Digital Marketing Strategy?
The short answer is no. The longer answer explains why the question keeps coming up and what AI tools are actually capable of replacing versus what...
June 27, 2025
Strategy
29
Is SEO still a thing in today's age?
The version of SEO that stopped working was the version that tried to trick search engines. Keyword stuffing, paid link schemes, thin content writt...
June 08, 2025
SEO
30
Is TikTok Worth It for E-Commerce Brands?
For the right product categories, yes. TikTok is no longer just a brand awareness play.
June 01, 2025
TikTok
31
Negative Keywords Are the Most Underused Tool for Home Service Advertisers
A negative keyword is an instruction to Google telling it when NOT to show your ad. If you are a roofer, you do not want your ad appearing when som...
May 23, 2025
PPC
32
Should I Run Google Ads If I Already Rank Organically?
Yes. Ranking organically does not mean you are capturing all available search traffic. Even if you rank first organically, paid ads still show abov...
May 22, 2025
Google Ads
33
The Case for Adding Bing Ads to Your Paid Search Mix in today
Microsoft Advertising, which powers search ads on Bing, Yahoo, and AOL, reaches roughly 50 million desktop searchers in the US that Google does not...
May 20, 2025
Bing
34
The Right Order to Build Your Digital Marketing Strategy as a Home Service Business
The single most common mistake we see is a business launching paid ads before the website is ready to convert traffic.
May 04, 2025
Strategy
35
TikTok Is Not Just for Gen Z. Here Is Who Is Actually on the Platform in today's age.
TikTok's early reputation as a platform for teenagers dancing has aged out of accuracy. As of today, roughly 40 percent of TikTok users in the Unit...
April 25, 2025
TikTok
36
What Are the Top 10 Most Important SEO Tips and Hacks?
One keyword per page. This is the most violated rule in local SEO. A single page that tries to rank for plumber, emergency plumber, plumber near me...
April 08, 2025
SEO
37
What AI Tools Does Baz Strategy Use?
The honest answer is that the tools change as the technology develops, which is why this question is better answered by describing the categories o...
March 24, 2025
About
38
What Does a Typical E-Commerce Engagement with Baz Strategy Look Like?
The first step is a free estimate call. You explain your business model, your current channels, what is working, and what is not. We audit your exi...
March 16, 2025
E-Commerce
39
What does Baz Strategy do?
Baz Strategy manages paid search and e-commerce advertising campaigns for local New Jersey businesses and national e-commerce brands. Google Ads, A...
March 15, 2025
About
40
What Does Technical SEO Actually Mean?
Technical SEO refers to the optimization of your website's infrastructure rather than its content.
March 14, 2025
SEO
41
What Google's Core Web Vitals Actually Mean for Your Business
Core Web Vitals are Google's set of user experience metrics that measure how pages load, how stable they are while loading, and how quickly they re...
February 23, 2025
Strategy
42
What is a good ROAS for Google Ads?
A good ROAS depends on your margins, your customer lifetime value, and your other acquisition channels. There is no universal target.
February 07, 2025
Google Ads
43
What Is a Google Business Profile and Why Does It Matter?
Google Business Profile is the free listing that appears when someone searches for your business by name or searches for businesses like yours in a...
January 08, 2025
SEO
44
What Is a Meta Ads Funnel and Why Does It Matter?
A Meta Ads funnel is a campaign structure that separates audiences by their relationship to your business and delivers different messaging to each....
January 01, 2025
Meta
45
What is a negative keyword and why does it matter?
A negative keyword is a search term you tell Google Ads not to show your ads for. It prevents your ads from appearing on irrelevant searches that w...
December 30, 2024
PPC
46
What is a product feed and why does it matter?
A product feed is a structured file that contains all the data about your products. Title, description, price, image URL, availability, category, a...
December 13, 2024
E-Commerce
47
What Is Amazon DSP and Do I Need It?
Amazon DSP is a demand-side platform that lets you buy display and video ads both on and off Amazon. It is programmatic advertising built specifica...
December 12, 2024
Amazon
48
What is E-E-A-T and does it affect my rankings?
E-E-A-T is not a direct ranking factor in the sense that Google does not have a single EEAT score it assigns to pages.
November 19, 2024
SEO
49
What is Google Analytics 4 and why do I need it set up correctly?
Google Analytics 4 is the current version of Google's web analytics platform and it replaced Universal Analytics permanently in July 2023.
November 12, 2024
Analytics
50
What Is Google Performance Max and When Should I Use It?
Performance Max is a Google Ads campaign type that runs across Search, Shopping, Display, YouTube, Gmail, and Discover using a single campaign. You...
October 27, 2024
Google Ads
51
What Is Helium 10 and How Does It Help Amazon Sellers?
Helium 10 is a software platform built specifically for Amazon sellers. It combines keyword research, competitor analysis, listing optimization, ma...
October 21, 2024
Amazon
52
What is local SEO and do I need it?
Local SEO is the set of practices that determines whether your business appears in Google's local search results, specifically the map pack that sh...
October 17, 2024
SEO
53
What Is Meta Pixel and Why Does It Matter for Facebook Ads?
The Meta Pixel is a piece of JavaScript code you install on your website to track visitor behavior. It tells Meta when someone views a product, add...
October 15, 2024
Meta
54
What is Performance Max and should I be using it?
Performance Max is a campaign type that runs across Google Search, Display, YouTube, Gmail, Maps, and Discover simultaneously using a single budget...
September 28, 2024
Google Ads
55
What Is Promoted Listings Standard vs Advanced on eBay?
eBay Promoted Listings come in two types. Standard and Advanced. Both increase visibility for your listings, but they work differently and cost dif...
September 21, 2024
eBay
56
What Is Quality Score in Google Ads and Why Does It Matter?
Quality Score is Google's 1-to-10 rating of how relevant your keywords, ads, and landing pages are to the searcher. Higher Quality Scores mean lowe...
August 31, 2024
Google Ads
57
What Is TACOS and Why It Matters More Than ACOS for Amazon Sellers
ACOS stands for Advertising Cost of Sale and it is the metric Amazon shows by default in campaign reports. It is calculated as ad spend divided by ...
August 24, 2024
Amazon
58
What Is Technical SEO and Why Does It Matter?
Technical SEO refers to the optimizations you make to your website's infrastructure that affect how search engines crawl, index, and rank your page...
August 04, 2024
SEO
59
What Is the Difference Between ACOS and TACOS on Amazon?
ACOS is Advertising Cost of Sale. It measures how much you spend on ads as a percentage of the revenue those ads generated. If you spend $20 on Ama...
August 02, 2024
Amazon
60
What Types of Businesses Work Best With Reddit Ads?
Reddit Ads perform best for brands whose target customer is already on Reddit talking about topics directly related to the product.
July 24, 2024
Reddit
61
Who do you work with?
Baz Strategy works with two types of clients. Local service businesses across South Jersey and the Jersey Shore, and national e-commerce brands sel...
July 21, 2024
About
62
Why Creative Is the Targeting on Meta and What That Means for Your Ads
On Google, targeting is explicit. You bid on keywords and your ad shows when someone searches that term. On Meta, targeting is probabilistic.
July 08, 2024
Meta
63
Why Is Microsoft Bing Advertising Cheaper Than Google?
Microsoft Bing Ads are consistently cheaper than Google Ads for equivalent searches in most industries, with CPCs running 20 to 40 percent lower on...
June 19, 2024
Bing
64
Why Most Home Service Google Ads Accounts Are Set Up Wrong From Day One
The most common setup we see when auditing home service Google Ads accounts is a single campaign, one or two ad groups, 30 to 50 broad match keywor...
June 03, 2024
Google Ads
65
Why Your Single-Page Website Is Costing Your Home Service Business Organic Traffic
A single-page website is a popular choice for small businesses because it looks clean, loads fast, and is cheap to build. The SEO problem is struct...
May 31, 2024
SEO
66
Will AI-Generated Content Hurt My SEO?
Google's official guidance on AI-generated content is straightforward: what matters is whether the content is helpful, accurate, and created for pe...
May 10, 2024
SEO
67
Your Product Feed Is Probably Costing You Google Shopping Revenue
Google Shopping does not run on keywords the way Search campaigns do. It runs on product data.
May 09, 2024
E-Commerce
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