Bing Ads
Management
Microsoft Advertising reaches a high-value audience most brands ignore, at a lower CPC and higher purchase intent than you would expect.
Most businesses put all their search budget into Google and pretend Bing does not exist. That is understandable. It is also leaving cheap, high-intent clicks on the table. CPC on Bing runs 20 to 35% lower than Google for equivalent searches, competition is lighter, and the setup takes a fraction of the time once your Google campaigns are already running.
Bing powers search results on Microsoft Edge, Yahoo, AOL, and dozens of search partner sites. The Bing audience skews slightly older, higher household income, and with strong presence in professional and B2B segments.
Why Bing Belongs in Your Mix
Six percent of search market share sounds small until you realize that is tens of millions of daily searches. For a roofing company or a pool installer, even a handful of extra qualified leads per month at a lower cost per click changes the math on the whole channel.
Microsoft Advertising also has unique advantages Google does not: LinkedIn profile targeting for B2B campaigns, in-market audience categories that tend to be more accurate for certain verticals, and an import tool that lets us sync your Google campaigns directly into Microsoft Ads.
Bing Shopping for E-Commerce
Microsoft Shopping works nearly identically to Google Shopping. For e-commerce brands, Bing Shopping is one of the easiest incremental wins available: import your Google Shopping structure, adjust bids for the Bing audience, and you are live with minimal additional management overhead. The blended ROAS across Google and Bing combined is almost always better than Google alone.
Microsoft Advertising reaches over 724 million unique monthly searchers across the Bing, Yahoo, and AOL networks.
Bing Ads Services
What's Included
Add Bing to Your Search Mix.
More reach, lower CPC, incremental revenue. Free audit included.