Frequently Asked
Questions
Everything you need to know about working with Baz Strategy, across every service we offer.
General
Paid search management across Google, Meta, Amazon, Bing, TikTok, Reddit, and eBay. Local SEO for South Jersey businesses. E-commerce advertising for national brands. Website building for businesses that need fast, clean sites.
Read Full Article →Local service businesses across South Jersey and the Jersey Shore. E-commerce brands selling on Amazon, Shopify, or their own site. National companies that need multi-platform campaign management.
Read Full Article →Free estimate call. No form, no deck, just a conversation about your business. If you are running ads already, we audit your account before quoting anything.
Read Full Article →Yes. Most clients are not local. E-commerce and national businesses are location-independent. Google Ads, Amazon, and Meta campaigns do not require you to be in the same state.
Read Full Article →Flat monthly fee based on scope, not a percentage of ad spend. Local service businesses typically $1,500-$3,000/month. National e-commerce brands $2,500-$5,000/month depending on platforms.
Read Full Article →Google Ads & PPC
You will see clicks within 24 hours. Qualified leads usually start within the first week if the account is built correctly. Smart Bidding needs 2-4 weeks to optimize.
Read Full Article →Depends on your margins and customer lifetime value. E-commerce with 40% margins needs 3-4x ROAS. High-margin products with repeat customers can sustain 2x on first purchase.
Read Full Article →Yes. Ranking organically does not mean you are capturing all search traffic. Paid ads still show above you, and competitors are bidding on your brand terms. Organic and paid work better together.
Read Full Article →For local service businesses: qualified phone calls and form fills at a sustainable cost per lead. For e-commerce: profitable blended ROAS after accounting for margins and fulfillment costs.
Read Full Article →SEO
Technical fixes show results in weeks. Content updates take 2-3 months. Backlink building takes 6-12 months. Local SEO for South Jersey businesses moves faster than national SEO.
Read Full Article →Yes. Organic search is still the largest source of website traffic. SEO builds long-term authority that compounds over time, while paid ads stop when you stop paying.
Read Full Article →Experience, Expertise, Authoritativeness, Trustworthiness. Google uses these signals to evaluate content quality, especially for topics affecting health, finances, or major life decisions.
Read Full Article →Amazon & E-Commerce
ACOS measures ad-attributed sales. TACOS measures ad spend as a percentage of total revenue, including organic. TACOS shows the real cost of customer acquisition.
Read Full Article →Amazon DSP is programmatic display and video advertising. Minimum $35k-$50k commitment. Only makes sense for brands with scale. Focus on Sponsored Products first.
Read Full Article →Yes. Amazon Sponsored Products, Google Shopping, Meta catalog ads, and Performance Max are the most common combination. Multi-platform management prevents channels from cannibalizing each other.
Read Full Article →Meta & Social
JavaScript code that tracks visitor behavior on your website. Without it, Meta cannot track conversions, build retargeting audiences, or optimize campaigns. Essential for Meta advertising.
Read Full Article →Still Have Questions?
Reach out and we will give you a straight answer.
Social signals are not direct ranking factors, but social profiles often rank in branded searches. Strong social presence can drive traffic and brand awareness that indirectly supports SEO.
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