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Frequently Asked
Questions

Everything you need to know about working with Baz Strategy, across every service we offer.

General

What does Baz Strategy do? +

Paid search management across Google, Meta, Amazon, Bing, TikTok, Reddit, and eBay. Local SEO for South Jersey businesses. E-commerce advertising for national brands. Website building for businesses that need fast, clean sites.

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Who do you work with? +

Local service businesses across South Jersey and the Jersey Shore. E-commerce brands selling on Amazon, Shopify, or their own site. National companies that need multi-platform campaign management.

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How do I get started? +

Free estimate call. No form, no deck, just a conversation about your business. If you are running ads already, we audit your account before quoting anything.

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Do you work with clients outside of New Jersey? +

Yes. Most clients are not local. E-commerce and national businesses are location-independent. Google Ads, Amazon, and Meta campaigns do not require you to be in the same state.

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How much does it cost? +

Flat monthly fee based on scope, not a percentage of ad spend. Local service businesses typically $1,500-$3,000/month. National e-commerce brands $2,500-$5,000/month depending on platforms.

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Google Ads & PPC

How long does it take to see results from Google Ads? +

You will see clicks within 24 hours. Qualified leads usually start within the first week if the account is built correctly. Smart Bidding needs 2-4 weeks to optimize.

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What is a good ROAS for Google Ads? +

Depends on your margins and customer lifetime value. E-commerce with 40% margins needs 3-4x ROAS. High-margin products with repeat customers can sustain 2x on first purchase.

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Should I run Google Ads if I already rank organically? +

Yes. Ranking organically does not mean you are capturing all search traffic. Paid ads still show above you, and competitors are bidding on your brand terms. Organic and paid work better together.

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How do I know if my Google Ads are working? +

For local service businesses: qualified phone calls and form fills at a sustainable cost per lead. For e-commerce: profitable blended ROAS after accounting for margins and fulfillment costs.

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SEO

How long does SEO take to work? +

Technical fixes show results in weeks. Content updates take 2-3 months. Backlink building takes 6-12 months. Local SEO for South Jersey businesses moves faster than national SEO.

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Is SEO still relevant? +

Yes. Organic search is still the largest source of website traffic. SEO builds long-term authority that compounds over time, while paid ads stop when you stop paying.

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What is E-E-A-T and does it matter? +

Experience, Expertise, Authoritativeness, Trustworthiness. Google uses these signals to evaluate content quality, especially for topics affecting health, finances, or major life decisions.

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Amazon & E-Commerce

What is TACOS and why does it matter more than ACOS? +

ACOS measures ad-attributed sales. TACOS measures ad spend as a percentage of total revenue, including organic. TACOS shows the real cost of customer acquisition.

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What is Amazon DSP and do I need it? +

Amazon DSP is programmatic display and video advertising. Minimum $35k-$50k commitment. Only makes sense for brands with scale. Focus on Sponsored Products first.

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Do you manage e-commerce advertising across multiple platforms? +

Yes. Amazon Sponsored Products, Google Shopping, Meta catalog ads, and Performance Max are the most common combination. Multi-platform management prevents channels from cannibalizing each other.

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Meta & Social

What is the Meta Pixel and why do I need it? +

JavaScript code that tracks visitor behavior on your website. Without it, Meta cannot track conversions, build retargeting audiences, or optimize campaigns. Essential for Meta advertising.

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How does social media presence factor into SEO? +

Social signals are not direct ranking factors, but social profiles often rank in branded searches. Strong social presence can drive traffic and brand awareness that indirectly supports SEO.

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Still Have Questions?

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