Does Baz Strategy Use AI to Write Ad Copy?
AI tools help write faster, but every ad that runs in your name is reviewed and edited by a human. Here is exactly how it works at Baz Strategy.
Yes, AI tools are part of the process at Baz Strategy. But the answer needs more context than a yes or no, because how AI is used matters as much as whether it is used.
The short version: AI tools are used in the drafting and research phase of ad copywriting.
Every single piece of copy that goes live in your Google Ads, Meta Ads, or Amazon campaigns is reviewed, edited, and approved by a human before it ever shows to a real person. Nothing is auto-published.
The way it works in practice is straightforward. For a new campaign or ad group, AI assists in generating a range of headline and description variations quickly.
Instead of starting from a blank page, the process starts with a set of raw options that cover different angles, different calls to action, and different framings of the offer. From there, the human review begins.
Most AI-generated variations get rewritten significantly or discarded. The ones that have a strong angle get refined with specific knowledge about your business, your market, and what your customers actually respond to.
What AI cannot do is understand your business the way a person who has talked to you can. It does not know that your roofing company in Margate books most of its jobs from insurance claim calls and should lean into storm damage language.
It does not know that your e-commerce brand had a customer complaint last quarter about shipping speed and that your ads should address fulfillment time. It does not know the tone that resonates with your specific customer.
Those inputs come from the human side of the process, and they are what separate copy that converts from copy that just runs.
The standard for any copy that goes live under your name is simple: it has to be specific, accurate, and better than what a competitor running the same keyword would show. AI drafts get measured against that standard.
The ones that pass get refined and used. The ones that do not get rewritten or replaced. The goal is results, not efficiency for its own sake, and that means AI is a starting point, not a final output.