Can I just do Google Shopping, or should I do Bing Shopping as well?
An in-depth look at can i just do google shopping, or should i do bing shopping as well and what it means for your business. Full answer and strategy on the Bing Ads page.
Google Shopping is where most e-commerce brands start, and for good reason. The volume is there, the intent is high, and the conversion rates on Shopping traffic are typically two to four times better than standard search.
If someone is searching for your product on Google, they are often already in buying mode. Getting your product image, price, and store name in front of that person before they ever click is worth a lot.
Microsoft Shopping runs on the same product feed as Google Shopping, which means the marginal cost to add it is low. You export your existing feed, import it into Microsoft Merchant Center, and your existing campaign structure maps over cleanly.
The CPC on Bing Shopping is consistently 20 to 40 percent lower than Google for most product categories, and the demographic skew toward older, higher-income buyers makes it particularly strong for home goods, tools, health products, and premium consumer items.
The case for running both comes down to incremental reach at a lower cost per click. You are not splitting budget. You are extending reach.
A Shore-area e-commerce brand selling premium outdoor furniture or specialty food products can capture buyers on Microsoft who never touch Google. Those are real sales you would otherwise miss entirely.
The case for skipping Bing Shopping is mostly about volume. If your margins are thin and your team cannot manage another platform without something slipping, Google Shopping first is the right call.
Add Microsoft once your Google campaigns are stable and profitable. The setup takes a few hours, the feed is already built, and the cost per sale on Bing is usually lower than on Google once the campaigns are running.